A well written classified ad can work just as well as a flashy billboard at a fraction of the cost! Here’s how you can submit a classified ad.
There used to be a time when advertising relied solely on the looks of a model or a catchy background jingle. While adverts dealing in both are still predominant in the world of marketing today, they aren’t nearly as effective as classified ads.
Classified ads are found in groups under headings like ‘Automobiles’, ‘Clothing’, and ‘Plumbing’ etc. The best thing about them is that people who really need these services are the ones who look for these ads in the first place!
This allows classified ads to promise a much higher conversion rate than most forms of marketing!
Now that we’ve established the importance of classified ads in marketing, let’s look at how you can design a classified ad yourself and take your business to the next level.
Finding A Relevant Site:
The first step of classified ad posting is finding a relevant platform. The key word here being relevant.
As discussed above, these ads are usually grouped together with other ads promoting the same service or product.
Before you post your advertisement online, you need to make sure that the platform you’re opting for advertises the product that you want. For example, if you want to post an ad that says Indian matrimony sites in USA, there’s no point in advertising that on a website that only hosts automobiles related classified ads!
Designing The Ad:
Let’s say that you’ve selected an ad-hosting website that promotes the services you offer. Now before you can post your ad here, you need to make sure that it works.
A classified ad can generally be divided into three parts.
- The Headline (grabs the attention of the audience and sells your ad)
- The Body (informs users why your product/service is the one they should opt for)
- The Call-to-Action (confirms the sale of your product; needs to be persuasive)
According to recent studies, The success or failure of your classified ad depends solely on the headline.
When designing your ad, make sure that your headline is eye-catching. By that, we mean attractive and NOT click-baits. Although clickbait may promise success in the long run, it will frustrate your clients from using your service in the future. You’re in it for the long haul, so don’t make a clickbait headline!
Once you’ve crafted your classified ad, it’s time for you to submit it on the platform that you chose. If you chose to post your classified ad on a newspaper, then you should expect calls from potential clients after 24 hours.
However, if you chose to post your classified ad online, you can get calls from your target audience within minutes!
As with any other form of marketing, there’s no way to actually guarantee the success of a classified ad.
However, choosing the right platform often tends to have a big say in the matter. If you’re looking for classified ad posting sites try ePardesh! They’re your one stop shop of posting free classified ads for business events, matrimonial, trainings, even rooms for rent!