The word ‘athleisure’ was first used publicly in the year 1976 in an advertisement about sports trainers. It wasn’t used much after that until recently; it has become a massive trend. In fact, the United States’ Merriam Webster dictionary has included the word – it defines athleisure as ‘casual clothing to be worn for exercising and for general use.’
The rise of athleisure is driven by people’s desire to wear athletic apparel in non-athletic settings. According to an article by Forbes, the estimated market size in the US alone is a whopping $44 billion.
According to the same source, where sales in the apparel industry grew by 2% in 2015, the sales in the activewear sector spiked by 16%.
An Increase in Fitness-Consciousness
Over the years, people have become more and more fitness-conscious. Having a healthy lifestyle has become more important and athleisure makes that easier to achieve.
What’s more, the trend is stylish, with supermodels posting pictures of their green smoothies on Instagram after a workout session.
The Millennial Effect
Millennials want to spend their money on experiences, rather than material possessions. This means more and more millennials are going outdoors for activities such as hiking or cycling.
A Passing Fad or Here to Stay?
As the market gets saturated, fashion brands might be wary of entering the field. There is also a pressure of standing out as big brands such as Nike, Lululemon, Under Armour, etc. who have already established themselves as leaders on the Athleisure front.
Athleisure is more than just a trend – it’s a lifestyle shift. Although you, as a fashion brand, will have to compete with big brands such as Nike, Lululemon, Under Armour, etc. , Athleisure clothing is not going anywhere anytime soon.
With a team of fashion experts, Lefty Production Co. is one of the leading athleisure and activewear manufacturer LA. The fashion manufacturer offers comprehensive garment design, development and production services. Read more about its production process.