The last few decades have brought about an unprecedented surge in technological innovation—and most of it is accredited to digital technologies. But for existing businesses, technological innovations are synonymous with market disruption. Hence, technologies such as digital networks and digital copy machines have consistently been impacting business activity across all industries.
Here are the most significant impacts that digital technology has had on business activity:
1. Innovations in Copying
Printers and copy machines play a vital role in modern offices. Indeed, we now instinctively associate the sound of a copying machine with office environments—and it’s hard to imagine a workplace functioning without these devices.
Be as they may, copiers and printers are incredibly user-unfriendly. They’ve also traditionally been very expensive, and they’re considerably bulky, consume a lot of energy, and make a lot of noise.
This is where digital copy machines come to save the day. Digital copy machines are a huge improvement on traditional copiers in terms of the user interface. They’re also energy-efficient and take less space.
2. Better, Faster Communication Channels
Perhaps the biggest impact digital technologies have had on business activity is business communication. In traditional workplaces, there used to be strictly defined hierarchical channels of communication. The people higher up the hierarchy determined which information should go where and who should be told what. This was effective at maintaining order but very inefficient at disseminating information.
Then came the digital age, and workplaces became more than just linear machines with cogs. But digitization also offered a solution in the form of digital networks. Flash forward to 2022, and hardly any workplaces still use hierarchical commendation channels. In today’s workplaces, employees and teams communicate freely with each other via digital communication channels, which are much faster and more efficient.
3. Impactful Marketing through Digital Signage
Digital technologies have also changed the marketing paradigm across all platforms. Signage was the last standing relic of traditional marketing, which is getting replaced by digital signage at an exponential rate.
As flat screens get smarter, cheaper, and more energy-efficient, increasing number of businesses are adopting digital signage as a way to stand out in their industry. Advancements in digital technologies are a huge opportunity for businesses that like to innovate but an equally serious threat for those that don’t.
Digital copiers are also able to work with other digital systems such as computers to offer features impossible for traditional copiers. There are even all-in-one copy machines available that work as a scanner, a printer, and a copier along with offering other digital services such as data security and cloud storage.
Axis Business Technologies is an award-winning technology advisor that has helped numerous businesses adopt the latest digital technologies and adapt to future markets. Based in Southern Colorado, Axis Business Technologies offers a range of advanced digital technologies, including digital signage screens, network solutions, multifunction copiers, commercial color printer, and print management software solutions. Looking to digitize your workplace?
Visit their website for more information!
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