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Why Franchises Need Learning Management Systems

April 20, 2022

Training employees isn’t an easy task for any organization, regardless of its size. Whether you have ten employees or a thousand, bringing them up to speed isn’t a straightforward endeavor. Employees also have different skillsets and abilities, meaning knowledge and skill gaps will exist in the organization.

As a result, organizations invest hundreds of millions of dollars into training and developing their employees. Businesses would hold seminars, conferences, and workshops in the past. Then, COVID-19 happened. What followed next were government-imposed lockdowns and social distancing regulations. These forced businesses to adapt because workplaces closed due to fears of the virus spreading. As a result, businesses had to implement different methods to train their employees.

E-learning has always been popular. However, the global pandemic accelerated its adoption to new heights. Educational institutions and corporations adopted it en masse.

According to Finances Online, 93 percent of companies globally have adopted online learning. Various online learning tools exist, including virtual classrooms, webinars, etc. However, arguably the most effective online learning tool is learning management systems. These platforms have witnessed unprecedented growth recently and for a good reason.

A franchiser and franchisee

 

What are Franchises?

Many people often harbor misconceptions that only fast-food chains can have franchises. However, that’s not true. While it’s true that most of the world’s prominent franchising examples pertain to fast-food chains, the reality is that you can franchise other businesses too. For instance, you’ll see many gyms and fitness clubs also have franchises. In addition, other prominent franchising examples include laundry and dry cleaning businesses, travel agencies, etc.

Naturally, this leads to the question: what are franchises? The answer is relatively straightforward. Franchising refers to a business relationship between two entities. The franchiser agrees to sell the use of its intellectual property and products to the franchisee. The latter usually pays an upfront fee to obtain rights to use their intellectual property and products. In addition, most franchising agreements will include a royalty fee that the franchisee must pay to the franchiser.

Franchising is a popular investment option for many people because it reduces risk. They get access to an established brand name and products that have proof of concept in the marketplace. As a result, the investor can purchase franchising rights and start an offshoot of an already established brand instead of creating a new company from the ground up.

Why Franchisees Need

However, starting a franchise isn’t easy. The beauty of the franchising model revolves around the standardized approach to operating each location. Whether you go to a McDonald’s in South Africa or Beijing, you’ll see the same products and receive the same service. It might seem like a straightforward endeavor on paper, but the logistics are complicated.

For starters, you have to train employees to follow the standard operating procedures of the franchiser. After all, employees are primarily responsible for customer service and experience. If they don’t operate on a standardized level, customers will have vastly varying experiences at different franchise locations. Most small franchisers spend significant sums traveling to new franchisees to train them. They could mitigate these costs by developing an online training alternative. However, small franchisers aren’t the only ones facing this problem. Larger franchisers also have similar problems. Typically, larger franchisers operate training centers where new franchisees receive training in operating a location. These training centers also serve a secondary purpose – creating camaraderie and excitement among franchisees. However, the fact remains that larger franchisers can lower their training and development costs by implementing an E-learning model. That’s where learning management systems enter the mix.

A Fatburger Franchise

 

How Franchises Can Benefit from a Learning Management System

Here’s an insightful look into how franchises can benefit from a learning management system:

Create More Effective Management

It can become challenging for franchisers to ensure effective management of different locations. Implementing a learning management system can make things easier for organizations. Franchises can use an LMS platform to create standardized content that brings new franchisees up to speed. Franchisees can also use the platform to ask questions through messages. Furthermore, franchisers can create reports to see which franchisees have completed the necessary training materials. A learning management system can also help them administer customized training content to franchisees depending on their location’s needs.

Implement New Rules

The business landscape is constantly evolving and changing. Franchisers need an efficient way to bring franchisees up to speed. Manually updating guidebooks is a time-consuming process. It can also be impossible in many cases because the business environment might change before you finish updating it. That’s where online learning management systems thrive. Franchisers can change rules and regulations and update training content, and it’ll be visible to franchisees immediately.

Lower Training Costs

Franchisers – both small and large – can lower training costs with a learning management system. Smaller franchisers can save traveling and accommodation costs by utilizing a learning management system. Likewise, larger franchises can reduce training center costs by incorporating more E-learning for new franchisees.

Guarantee Brand Integrity

A learning management system can also guarantee brand integrity across different franchise locations. The franchiser can ensure all franchise locations follow the same rules and procedures by creating training material and uploading it on an LMS platform.

Standardized Training

Whether a franchiser has franchisees in the same country or a different continent, they have to ensure they provide every one of them with the same training. A learning management system can help standardize training across the board. You can ensure uniformity in everything, ranging from signage to operating hours and staff uniforms.

 A franchisee learning online

 

Get Started with Axis LMS

Atrixware has designed Axis LMS to suit the needs of all L&D professionals. Their learning management system for E-learning is widely regarded by many as the best learning management system on the market. Atrixware’s offers LMS for franchises, compliance training, employee training, customer training, etc. Visit their website today to learn more about Axis LMS. Alternatively, consider contacting them today to get started.

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