The Importance of An Eye-Catching Reception Area

When it comes to making your salon more eye-catching for customers, it’s important to put yourself in their shoes. Customers are often apprehensive about trying the services of a salon that they haven’t been to before. Which is why your salon or barbershop needs to be inviting, so they’re compelled to give it a visit.

Having a well-designed and well-maintained reception area is an excellent place to start. Here are some reasons why a reception area is so important:

The first impression is the last impression

Your salon’s reception area is customers’ first point of encounter with your business. And considering how competitive the salon industry is, you need to blow them away from the get-go. Make sure your business’s reception area welcomes customers. There should be ample room for them to wait with some magazines nearby, and they should be made to feel important the moment they enter.

The power of a warm greeting

The first person that customers will meet when they enter is your receptionist. Train your barbershop’s receptionist to give every customer who walks through the door a warm greeting and a smile.

A genuine greeting from someone can lift people’s mood, especially if they’ve had a bad day. It also lets them know that the receptionist is there to help them in whatever way they need.

Your receptionist needs to be someone who can make casual conversation with customers and makes them feel at home.

A tidy reception area

The reception of your salon or barbershop isn’t just an area that clients walk by. It makes a very powerful impression on them, and may even decide whether they choose to stay or not. Make sure the reception area is kept clean, smells fresh (use some scented candles or reed diffusers), and is well lit. You don’t need to have garish, bright lights shining in the area; just make it bright enough for them so they can see the services you provide or read a magazine if they are waiting.

Comfortable furniture

Receptions often have waiting areas for when the salon or barbershop is full or clients. Clients may also have to wait when their cabs haven’t arrived or if they came with a friend.

Make sure the waiting area has a comfortable seating arrangement. You wouldn’t want clients to feel uncomfortable or develop pains and aches when sitting there. Empire Salon Equipment carries a wide range of reception waiting chairs for salons and barbershops that are affordably priced and durable.

The company has been in business since 2005 with its headquarters in New York. They also carry wholesale barber chairs and salon furniture online. Contact them at  (718) 395-2030 for more information.

How Salons Began: A History of Sophistication and Elegance

It all began in the 17th and 18th century Paris, a long time from now.

Salons back then were not meant for hair cutting and scissors and blow dryers—well, they weren’t just meant for the hair mowing.

It goes without saying that Paris in the 17th and the 18th century (as well as other parts of the world) was a largely patriarchal society. Women weren’t encouraged to discuss politics, language, or much of anything else.

The establishment of salons changed this power structure. Women—sophisticated women, mostly from the nobility—would gather and discuss politesse, appearance, sophistication, and things of the sort. They would also freely discuss politics and ideas, in their safe sanctuaries where no nosy men would come about mansplaining.

Eventually, this time period came to be known as the Age of Conversation. And soon enough, it wasn’t just Paris where establishments like these were brimming, but they took over all of Europe and were to be found everywhere in the immediate aftermath of the European Renaissance.

The Salon Culture

woman hairstyling

What became to be known as salon culture was basically the nobility meeting together to discuss ideas and culture (fashion, of course, was never far from the discourse). As this gained popularity, the “trends” that took birth inside salons began to slip out, and soon a following was generated—not unlike the trends of today.

A cross-cultural phenomenon was taking place across Europe, challenging existing power hierarchies by bringing women and people who did not belong to the nobility into the table talk. Ideas ranging from literature and philosophy, science and metaphysics were all up for grabs.

It’s important to note that in the age of enlightenment, having knowledge and an opinion about these subjects was considered the fashionable and sophisticated thing to do.

This is exactly what salons have today come to represent: fashion and sophistication. Women of Europe back then used to visit salons on a regular basis to “groom” themselves in sophistication, not much different from what we do today.

Salons Today

Although Jürgen Habermas in his book The Structural Transformation of the Public Sphere tells us all about the salon culture in 18th century Europe, we have come a long way since then. Since we have women who stand side by side with men in college and studies, there’s hardly a need for educational grooming in secret havens.

What we still adhere to is the grooming aspect of it all, how we take care to visit salons regularly and ensure that we’re keeping up to date with all the sophistication that can be managed.

So the next time you visit a salon to have your hair styled and your nails trimmed, think about how it all began and feel proud to be part of such a thriving tradition.

About Empire Salon Equipment

Empire Salon Equipment is a leading equipment and furniture provider for salons and hairstyling establishments. They provide a wide range of equipment including barber chairs, salon chairs, shampoo units, dryers, stations, and more. Give them a call at 718-395-2030 to find out more.

In the Now: Hottest Salon Trends

It’s time to get over the “New Year, New Me” tagline.

For salon owners and managers of hair styling establishments, it’s all about a new year and new trends. New trends mean newer equipment, contemporary fashion, Instagram influencers, and a healthy mix of multiple factors, which when combined with the right formula can make the right difference for your salon.

Social Media and the Digital World

The world has become so far digitized that it’s impossible to even imagine someone without a smartphone in their hand. The smartphone has taken over most essential devices (such as the TV, the computer, etc.) and social media has become the new source of tracking trends, knowing what’s going in various parts of the world, so on and so forth. As of 2019, some 2.77 billion people in the world use social media.

It would do you well to integrate both these elements into your basic business plan: have pages on social media that are regulated by moderators, engaging potential customers in the process. Enable a mobile app or an email newsletter, automated texts informing customers of alerts, etc. People scramble to mobile phones and social media because it makes life easier for them, and salon owners who realize how beneficial this can be for their business are on the right track.

Instagram Savvy

beauty salon

Instagram is huge these days, perhaps even bigger than Facebook—especially when it comes to the beauty and fashion industry. Some of the most celebrated people, makeup artists, fashion designers, and others hail from Instagram, where they have millions of followers.

If you focus on transforming your salon to make it become Instagram savvy, you’ll see a visible change in your clientele—a positive change. If your salon has the right aesthetic, the right lighting, and the right perks, you’ll soon be going viral on social media platforms. But it’s not so easily done.

We advise you to introduce selfie stations to your establishment, specially designed for a niche that wished to flaunt their new haircut on Instagram. Once multiple people have taken photos and released them on social media, you’ll strike gold. Remember, selfie obsession is still a thing, so make the most of it.

Go Natural

The millennial generation is obsessed with all things natural. According to reports, millennials are gravitating around organic fare, and many brands are jumping on to the bandwagon to target this woke audience. Introducing a range of organic products in your skin and hair care products will definitely attract the audiences that wouldn’t mind paying up a bit extra just to make sure they’re getting the best of organic products out there.

Besides, it isn’t just good for your finances—it’s good for the environment.

Get the Best Salon Equipment in Town

Items as minimal as a fancy salon chair can make a difference. With furnishing and salon equipment that’s set to impress, you’ll soon notice hoards of customers flocking to your salon just to check out the ambiance and décor you offer, in addition to your services.

Get in touch with Empire Salon Equipment for the most avant-garde salon equipment and furniture and upgrade the aesthetic of your salon to great heights.

Ideas for Last Minute Christmas Lighting

It’s the most wonderful (and busiest) time of the year!

While the holiday preparations are exciting, gift shopping and end-of-year activities often keep people pre-occupied till the last minute. Before you know it, it’s almost time for Santa to make an appearance and you haven’t even pulled out your old box of Christmas decorations yet! Read more

Smoking Weed for the First Time? Here’s What You Should Know

It has not been very long (though it took forever) since cannabis was decriminalized and legalized to the point of slowly growing socially acceptable. Today, it’s not the liberal youth that has a taste for the herb. Everyone from working professionals and high functioning executives to software engineers and retired seniors have been sampling the many strains of weed available today. Read more

Bong vs. Vaporizer: Know the Difference

When it comes to choosing how you want to smoke, you have unlimited options. Among them, bongs and vaporizers are by far the most popular devices that can take your experience to a whole new level. In fact, many chain smokers have switched from tobacco cigarettes to bongs and vaporizers for the same reason. Read more

The Need for a Kid’s Makeup Collection

Recently, mothers have been receiving a lot flak for letting their girls wear makeup at an early age – sometimes as young as 3yrs old. Some have even come out to justify why their 6yrs old have their own makeup bag that consists of worn out hand-me-downs from their mother’s collection.

Read more

Types of E-Juice to Look into in 2018

If you’re new to the world of vaping, you’re probably looking for affordable e-juices or don’t know where to look, or what to buy. But the truth is, there’s a significant difference between the quality and quantity of e-juices! Read more

All About E-liquid – Nicotine Strength Explained

Life is short. How should we spend it? Think positively…eat healthy… laugh and dance more! There is another change people should bring to their lives- Switch to vaping instead of the nasty regular cigarettes! Read more

Logo Ribbons: Your Understated Brand Identity

logo ribbons

If you’re asked to name 4 brands off the top of your head, which ones instantly come to mind?

Are they makers of products that you routinely buy for personal needs?

Or are they multinational names that are highly distinguishable by their logo, color scheme, commercials and catchy slogans?

In all likelihood, your mind generated the names of popular brands that you perhaps don’t even buy from.

And that’s the power of a strong brand identity.

Big Things Come in Small Packages (And Fancy Ribbons)

As an emerging start-up, one of your biggest challenges is to discover an authentic voice that’s strong enough to compete with corporate giants.

Impossible as it sounds, we’ve seen it happen. And contrary to popular opinion, it doesn’t demand a criminally expensive budget.

Authenticity thrives on the currency of talent. So, if you’ve got some creative ideas to communicate with your consumers and clients, don’t be scared to try them!

Custom logo ribbons may seem like a small addition to your product. But much like pizza topping, they can add that somethin’-somethin’ you need to paint the canvas of your creation with a potpourri of colors.

Custom  color logo ribbons

We already know that colors play a crucial role in brand marketing. In fact, research published in the Journal of Management History proves that 90% of snap decisions are based on color alone!

So, when brands wrap their products in luxury satin multi-color ribbons, they’re not just making it aesthetically pleasing. They’re applying some super smart marketing strategies!

Power of Personalization 

Do you get upset when the Starbucks barista gets your name wrong?

Does it even matter if they’re only there to serve coffee?

Well, matters it does—as brand-conscious Yoda would say.

Personalization isn’t simply about communicating with customers. It’s about defining your brand identity by leaving a unique and profound impact on consumer behavior.

And what’s better than having a great cup’pa Joe?

A cup’pa Joe with your name on it.

Let’s Talk Logos

If you’re a budding entrepreneur, you probably worked really hard to design your brand logo—and for good reason!

Logos are an excellent way to differentiate yourself from the competition and give your brand a unique face and personality.

Custom logo ribbons give you a platform to get even more creative, as you leave your signature on every fantastic creation!

Whether your budget is big or small, personalized ribbons cater to all!

For more inspiration on custom ribbon marketing and PMS matching options, check out Thirty Seven West and bring your brand to life!