When it comes to making your salon more eye-catching for customers, it’s important to put yourself in their shoes. Customers are often apprehensive about trying the services of a salon that they haven’t been to before. Which is why your salon or barbershop needs to be inviting, so they’re compelled to give it a visit.
Having a well-designed and well-maintained reception area is an excellent place to start. Here are some reasons why a reception area is so important:
The first impression is the last impression
Your salon’s reception area is customers’ first point of encounter with your business. And considering how competitive the salon industry is, you need to blow them away from the get-go. Make sure your business’s reception area welcomes customers. There should be ample room for them to wait with some magazines nearby, and they should be made to feel important the moment they enter.
The power of a warm greeting
The first person that customers will meet when they enter is your receptionist. Train your barbershop’s receptionist to give every customer who walks through the door a warm greeting and a smile.
A genuine greeting from someone can lift people’s mood, especially if they’ve had a bad day. It also lets them know that the receptionist is there to help them in whatever way they need.
Your receptionist needs to be someone who can make casual conversation with customers and makes them feel at home.
A tidy reception area
The reception of your salon or barbershop isn’t just an area that clients walk by. It makes a very powerful impression on them, and may even decide whether they choose to stay or not. Make sure the reception area is kept clean, smells fresh (use some scented candles or reed diffusers), and is well lit. You don’t need to have garish, bright lights shining in the area; just make it bright enough for them so they can see the services you provide or read a magazine if they are waiting.
Receptions often have waiting areas for when the salon or barbershop is full or clients. Clients may also have to wait when their cabs haven’t arrived or if they came with a friend.
Make sure the waiting area has a comfortable seating arrangement. You wouldn’t want clients to feel uncomfortable or develop pains and aches when sitting there. Empire Salon Equipment carries a wide range of reception waiting chairs for salons and barbershops that are affordably priced and durable.