In the world of fashion, there’s no room for error. Mistakes can cost designers big time. If you’ve decided to launch your own brand, here are a few mistakes you might be making and how you can avoid them:
Not knowing your business goals
It goes without saying that every fashion brand is unique. Therefore, goals vary from one designer to another designer. It’s absolutely crucial that you figure out your immediate and long-term goals, which include financial, marketing and more, for your business. Goals serve as a guide and will keep you motivated. They provide a clear direction to fashion designers. Not to mention, goals make it easier to assess your performance.
When defining your specific goals, make sure they are realistic, measurable, time-bound and relevant to your niche.
Not knowing your target audience
You may be producing great quality products, but if they fail to meet the needs of your target customers, it makes no sense at all.
Just like in other businesses, a customer is a king in fashion as well. Therefore, catering to your customers’ needs is not an option, it’s a necessity.
Get to know your target audience; what type of clothes do they like, dislike and need? Perform a research on your target audience’s demographics, which includes age, gender, occupation, location and more.
Knowing your target audience will help you design and develop apparel that suits their style, financial and lifestyle needs.
Not knowing your competition
This is another expensive mistake that you just can’t make. If you wish to have an edge your competitors, it’s important to keep an eye on their designs, pricing, and collections.
Ignoring the financial side of your business
Designing apparel and accessories is no doubt a creative process. But, at the end of the day, you’re running a business. In order to grow your business, you need money.
Many fashion designers treat their work like a hobby. The reality is that it’s a competitive industry and you need money in order to survive.
Figure out how much money you need to have to start the business. Manufacturing costs and product pricing are other significant factors to think about.
Doing everything on your own
Last but not least, launching a fashion line is no easy feat. The apparel manufacturing process is complicated and time-consuming. You will end up spending more if you do everything yourself.
Your best bet is to collaborate with a renowned design and manufacturing company, such as Lefty Production Co.
Lefty Production Co. provides the full range of services, such as design, fabric sourcing, pattern making, sample making, cutting, fittings, labels and branding, fittings, production, and more.
Find out more about their capabilities and specialties online.