How Apps Have Disrupted the Corporate Event Industry

It’s safe to say that we live in a digital world, and mobile apps are becoming a bigger part of our lives every day. Even web developers have pivoted to designing internet pages for mobile devices first, and adjusting them for computers later. Mobile app creators have figured out a way to take most of our personal and professional needs, and swap them out with an application. Need to find food? There’s an app for that. Need a personal trainer? There’s an app for that. Need directions? There’s an app for that. Now, if you need to plan a corporate event, there seems to be an app for that, too.

The corporate events industry, like every other professional industry, isn’t safe from the reach of the application revolution. Keep reading to learn more about how mobile device applications are shifting the conversation around corporate meetings and event:


Facial Recognition

Gone are the days of the paper sign-in sheet and name tags, and now we’re ushering in something a bit more futuristic. Though facial recognition technologies and their uses are heavily debated in political spheres, the corporate events industry has welcomed the technology with open arms. Facial recognition software allows organizers to take event personalization to the next level, from identifying guests before they can introduce themselves to monitoring their emotions throughout the event.

Data Privacy

Data privacy is a top priority for any company, and with every major data leak in the news, businesses are getting more creative and discreet about storing important information. But, when it comes to corporate event venues in NYC, many companies can falter in ensuring that the mobile devices being used day-of are also secure. This is a huge weak point in security for the company and their attendees, so the emergence of secure event planning apps has been crucial. These applications encrypt information so that potential hackers are unable to access or understand it, thus protecting businesses from a security breach.



Event gamification is the process of turning an otherwise mundane or strictly education activity into an opportunity to play games and win rewards. This concept has actually been proven to increase dopamine levels in attendees, attributing to their overall happiness. Gamification can occur online or offline, and many corporate events feature game corners or gamified icebreakers. But, with the rising popularity of smartphones, event planners have adapted to the idea of putting a personalized, engaging activity into the palm of their attendees’ hands with apps.

Live Streams

Thanks to apps, your corporate event guests never have to experience FOMO, or the Fear Of Missing Out, again! Live streaming platforms like Periscope, Facebook Live, and Instagram Live allow the opportunity for people to “attend” the event, even if they aren’t physically there. For seminars, workshops, or international meetings, live streaming is a great way to ensure that information can get disseminated to all necessary parties. However, just be sure to check the WiFi bandwidth at your meeting room rental in NYC so that there are no disconnections during the event!


Chatbots, also known as Eventbots, allow your attendees to ask questions and receive important information about your event without ever needing to make a phone call. Designed to mimic instant messaging, Chatbots provide a direct line of communication between your guests and the information they need to access to attend your event smoothly. While AI, Artificial Intelligence, Chatbots are most popular for their accessibility, smaller or more private events can benefit from using a Chatbot manually operated by a member of staff.

Want to try your hand at using a Chatbot? Head over to to check ours out!


Our corporate event venues, located in NYC, are available for rent for events, meetings, and shoots. Each of our lofts, called CornerLight, SereneSite, and MeetingSite, are extremely spacious and carefully designed to inspire creativity and innovation in our guests. In addition, our spaces come equipped with easily arranged furniture, WiFi, and a projector to best accommodate all of your corporate event needs.

Contact us today to find your next meeting room rental in NYC!

















0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *