Restaurants make up a major chunk of the hospitality and service sector and there are many new one being launched regularly. People love frequenting restaurants as it gives them some well-deserved time off from cooking and who doesn’t look forward to good food?
As a new restaurant, you need to put in all the effort possible to impress guests. The major setback for new restaurants is survival. Since the market is so saturated, existing businesses can launch competitive marketing tactics to entice customers.
The secret to running a successful restaurant is to make a good first impression and staying consistent.
Here are some ways your food business can make a good first impression:
Be really well organized
The key to ensure customers always come back to your restaurant is ensuring nothing goes wrong. It leaves a really bad impression of your business if your staff can’t find a person’s reservation or if the table isn’t ready on time.
A computerized system will make it easier to add reservations for guests and it will take a couple of seconds to search their names. Link the systems where the reservations are made and the reception to ensure an efficient system.
Make sure any additional requests of the customer at the time of reservation are noted down and catered too as well. It’s a real let down if a customer has requested something in particular and the restaurant isn’t able to provide.
The first interaction guests have is with the restaurant staff. Train your staff to be welcoming and warm at all times. It’s essential to greet and make small talk with guests for a great first impression.
Make guests feel as welcome as possible, but it shouldn’t be over the top. Guests are able to gauge when someone is being fake.
The customer is always right
You must have heard the phrase “the customer is always right” and while they aren’t, you have to make them feel they are right. If a customer complains about the temperature of the steak, even though your chefs have cooked it to perfection, listen to the customer and make the required changes. Customers can sometimes be difficult to deal with, but pacifying them will ensure they won’t have much to complain about.
Ask for feedback
A good restaurant will always check up on the guests to ask if the food was alright and if they had a good experience. Have your staff ask for feedback from the guests. They will be more than willing to tell you if the food was good or if it wasn’t. Incorporate that feedback to improve your service.
The ambiance of a restaurant has an impact on guests. Beautiful interiors will have them wanting to come back to your restaurant time and time again. Pristine linens are part of this ambience. Make sure your restaurant’s table cloth, curtains (if you have any), napkins, and any other fabric is cleaned regularly. Employ the services of a renowned dry cleaning service to ensure your linens are spotless.
Imperial Valet Sterling Cleaners is a laundry and dry cleaning service in Washington, DC that caters to residents as well as commercial clients. They work with many leading restaurants in the area to provide fresh linens every time. Other services offered by the company include rug cleaning, shoe repair, and alterations. Call (202) 785-1152 for more information about their services.