Virtual events are very well on their way to becoming a norm, even in a post-pandemic world. They’re cheaper, more efficient, and easier to manage, helping hosts cut down on costs and logistics significantly.
But as convenient—and safe—as they may be, there remains one glaring issue: how do you get more people to attend and engage with your event? There are some strategies that work especially well to drive more engagement, including the following:
1. Invest in the event setup
You might think there’s no point in investing in an event setup if it’s going to be online, but you’d be surprised at how professional, exciting, and alluring an event becomes with the right planning. Having a set backdrop, theme, décor, and management will help it run smoothly and draw people in more than you realize—so hire an event production company!
2. Have a plan or agendum for it
When people know your event will follow a set schedule, they’re more likely to attend it. It shows them that you respect their time, that you’re organized, and your event has something to offer. Whether you’re planning a meeting or an interactive event, having a plan will be very helpful.
3. Make people feel included
Make the event interactive and participatory as much as you can! This is a major bonus when planning virtual events. Open your chatroom, question boxes, and other mediums to get the audience’s input during it, generate hype through hashtags, stories, and social media, and keep them engaged this way.
4. Add in elements of entertainment
Who doesn’t want to enjoy a performance or other elements of entertainment? Even if it’s virtual, having music, quizzes, giveaways, or other types of entertainment for your virtual event gives the audience a break and something to hold on to. You can even set up virtual photo booths and other features to keep the audiences busy.
Are you interested in pulling off a successful virtual, in-person, or even a hybrid event that people will remember for years? Get in touch with Aquiller Cole Events for their event management and planning services in Madison. They’ll make sure your event is exactly what you hoped for, and more, focusing on every detail from start to finish. Contact them here to know more, or book your appointment for more details.