Facebook is a social media tour de force, continuing to expand despite the increasing number of alternatives. Beyond being a social media platform to upload photos of your cats, it also serves as a way for businesses and brands to interact with their customers, show their target audience what they have to offer and bring new people on board to their ecosystem. Here’s why you should make it part of your digital marketing campaign in 2021.
The Biggest Audience
Ideally, you’d want your marketing reach to spread to the greatest number of people possible, and Facebook provides just that. It has more than 2.6 billion users worldwide. The number holds more than meets the eye, as it expands across several demographics, many of which will include a potential customer.
Facebook tailors its ads and recommendations based on the preferences of the user, so it turns the odds by pushing you onto the timeline of people who would prefer your products or services.
Facebook Live and Video Options
Rather than reading a long paragraph or skimming through a picture with lots of text, people prefer watching videos. Visual learning is one of the most preferred forms of information gathering. The statistics for video viewership is a clear sign that it’s the way forward to grab people’s attention, which has led to a shift in marketing strategies to move toward videos.
Facebook provides the option to upload videos as well as the choice to go live, letting you stream a live feed from your phone to all your followers. Use it as an effective marketing tool, tutorial guide for your products or demonstration of your services.
The Level of Development
Facebook is constantly developing and providing more options for businesses, with various options like the Marketplace tab and newer forms of advertisement formats like 3D images and video advertising, it keeps introducing all working in its favor to establish it as the ideal place to start marketing. It’s pushing more opportunities to businesses to make conversions, sell their products and services as well as send them toward personal websites.
At Mo’ Media Mo’ Revenue, we specialize in social media management services and have a team of Facebook advertisement experts that help businesses in Concord take advantage of the benefits of Facebook and digital marketing. We cater to a wide variety of clients, tailoring our services to fit their needs, using the latest marketing trends and techniques and offer SEO services to help them gain an edge in the market.Reach out to us to learn more about our services.