Sneaker brands have to stay ahead of the competition to be at the top of their game. Collaborating with celebrities such as movie stars, athletes, or singers provides both parties with significant advantages. The brand boosts sales and gains a social media buzz, whereas the celebrities get increased popularity.
Some celebrities are hired as global brand ambassadors, while others even co-design the products. Here are some renowned brands and celebrity collaborations that produced the most iconic sneakers in the fashion world:
1. Michael Jordan x Nike
Michael Jordan’s collaboration with Nike is perhaps the most popular collaboration of all time. Michael Jordan is famous for his successful sports career and has thrived as an entrepreneur. Besides writing books and starring in movies, the legendary basketball player earned renown in the footwear world. Michael Jordan has released 35 different sneaker models with Nike since 1985, creating the most iconic and successful sneaker collaboration.
2. Kanye West x Nike
Nike Air Yeezy 2 is recognized as Kanye’s best work so far. The sneaker industry had not seen a sneaker silhouette as unique as this. Due to the sneaker’s high demand in the market, Nike Air Yeezy 2 is credited with initiating a sneaker raffle system that sells shoes in limited quantities.
3. Donald Glover x Adidas
Adidas announced its collaboration with Donald Glover in April 2019. The famous musician and actor worked with Adidas and produced the following three Adidas styles:
- the Lacombe
- the Continental 80
- the Nizza
4. Gigi Hadid x Reebok
Model Gigi Hadid announced her partnership with Reebok on her social media. She posted a picture of black sneakers with bright-colored shoelaces. Gigi Hadid and Reebok’s first limited edition was released in December 2018, making it a perfect gift for the holidays.
5. Selena Gomez x Puma
Actress and singer Selena Gomez is one of the most popular celebrity ambassadors for Puma. She took the position in 2018, teaming up with the brand to produce the latest version of Defy x SG sneakers. The product hit the retail market in September 2018.
Clothing for Sneaker Heads
If you’re looking for sneaker match clothing for men and women, reach out to SNKADX. They offer sneaker match hoodies, sneaker sweatshirts, and sneaker match tees (including long-sleeve Tees and short sleeve tees). Contact them today or check out their products online.